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多益閱讀考古題 Part 4

可萊的多益閱讀第四彈來囉~

Questions 1-2 refer to the following  article.

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手工藝家.jpg

 

1. Who does this advertisement mainly target?

(A) Anyine who failed at dieting during the summer

(B) People without much time on their hands

(C) Athletes training for upcoming competitions

(D) People who need a little nudge at getting into shape

 

2. What is NOT offered in the advertisement?

(A) Continuation of organized lessons

(B) Personalized coaching to suit individuals' needs

(C) Free signup

(D) Annual membership discounts

 


 

Questions 3-6 refer to the following  article.

MEMORANDUM

TO: Marketing staff

FROM: Jonathan Blair

DATE: August 22

RE: New Advertising Campaign

We are very excited about our new line of infant clothes this year. The following will guce ou a general outline of the marketing strategies we have planned to help promote our new clothes. As you all know, this is our first attempt in this market, and we are anticipating great results. And to add to this, we have put together our biggest and most expensive ad campaign in several of the country's largest media.

TELEVISION  SPOTS  A thirty-second commercial on 3 of the largest networks during primetime hours (7-9p.m.) for three months. A total of 4 showings on each station daily. Also 5 showings between 9-11 p.m.on Saturdays and 6 showings on Sundays. 
NEWSPAPER ADD INS Will feature a three-page advertisement complete with colorful illustrations and discount coupons. Will be inserted into the middle of all major newspapers in the city on weekend editions for two months.
SUBWAY AND BUS ADS  Advertising posters on major routes around the city. A total of 5000 posters will be posted for 1 month. 

Everyone is encouraged to submit cooments and ideas to the Marketing Department.

 

advertisement.gif

 

3. What is the main purpose of the memorandum?

(A) To recrult talented people to work on an advertising project

(B) To announce the company's future plans

(C) To inform the staff members about a television documentary

(D) To find a model spokesperson for the posters

 

4. Who is the target audience for the new products being launched?

(A) Babies

(B) children 

(C) Adults

(D) Seniors

 

5. What can be infered from the memorandum?

(A) Local television is alring a special on the company.

(B) The company is breaking into a new market.

(C) An article about the company has been printed in the local paper.

(D) The subway and bus strukes will affect the company.

 

6. How many times will the ad be aired on a weekday on one station?

(A) 3 times

(B) 4 times

(C) 5 times

(D) 6 times

 

7. Which of the following is NOT true about the newspaper ad?

(A) It will be printed in varios colors.

(B) It will be featured on the front page.

(C) It will offer discount vouchers.

(D) It will be included in the weekend editions.

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